11/29/2023 0 Comments Bet on it soft musicJohnson built the brand into the leading TV network for Black Americans in hopes of creating content geared toward jazz, comedy and gospel. The show, which highlighted popular and up-and-coming rappers, became the longest-running hip-hop TV show in history.Į-40 credited BET founder Robert Johnson for giving hip-hop a chance. We needed that,” said E-40, who also made a few appearances on another BET show called “Rap City,” which featured hip-hop music videos, interviews and freestyles booth sessions with big names including Jay-Z, Lil Wayne and MC Lyte. He felt his group gained important exposure to promote their “unorthodox” West Coast rap style. The rapper recalled how guest host Jamie Foxx dissed The Click’s song but the comedian’s critical words didn’t faze him. His song “Tired of Being Stepped On” with the rap group The Click appeared on BET’s “Video Soul,” which was created in 1981 at a time when MTV refused to play videos by most African Americans. “BET was a big platform for hip-hop and urban music overall,” said E-40.
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